About the Company
Imagine never having to make your bed again. This is the underlying mission of powerhouse home goods company, Primary Goods. Packed with a team of world-class industrial designers, operators, and material engineers, Primary Goods designs and manufactures one-of-a-kind snap-on bedding to bring a quality, sustainable and classically innovative product to millions of customers around the world. From its humble beginnings as a Kickstarter project in 2013, the company has grown to an 8-figure e-commerce brand selling direct-to-consumer exclusively on Shopify.
PriceBot
Price Optimization
United States
Home Goods
The Goal
As a rapidly growing e-commerce retailer, Primary Goods experienced a common pain point among successful Shopify brands: with growth came insanely expensive ad spend across all paid social platforms and lots of uncertainty around pricing. What can you do when your brand is gaining traction and there’s no way to discover if you’re leaving money on the table? Plus, at one point, their team tried to increase prices arbitrarily to see if conversions would fall off and well, it failed big time. Stuck without a data scientist on deck to optimize, code, and do all-the-price-things, Primary Goods was at a standstill with their prices as sales continued to rise. The team at Primary Goods began scrambling for a more seamless and stress-free solution.
The Strategy
Enter Tontine. Within a few weeks, Primary Goods was able to test the prices on all of their products, discovering the ideal price point down to the cent to reach
maximum profit! The best part? They were able to do all of this within a few clicks of a button, and without running dozens of pricey ad campaigns that can’t even guarantee an ROI. Even today, Primary Goods still uses Tontine to continue testing their prices as they grow and gain more international exposure (without the risk of customers dropping off at first sight of a price increase).
The Results
Tontine's Price Optimization Experts empowered Primary Goods to stay ahead of the skyrocketing advertising expenses stirred by competition and helped unlock substantial additional revenue (36% profit margin improvement) after just 60 days. Looking to the future, the additional profit Primary Goods continues to generate from price testing has allowed the brand to develop a new wholesale retail channel, plus patented product lines to be released later this year.
More case studies
"How do you know if you’re charging the maximum customers are willing to pay? You don’t. We certainly didn’t. That’s why we use Tontine."
“Finding the best price for each of our products is a lot faster with Tontine. And in our industry, that means we’re able to bring a product that’s on-trend to market a lot quicker.”
"Working with Tontine is as hands-on/off as you’d like. The Price Optimization Experts ensure they’re consistently delivering value without becoming another burdensome platform to manage."
"When we started working with Tontine, they promised us full control, incredible support, and clear-cut ROI. They’ve delivered. You won’t find a more professional & accommodating team elsewhere."
"How do you stay ahead of the rapidly evolving landscape in such a competitive industry? You reconsider every aspect of your business regularly — starting with pricing."
“Tontine’s A/B testing system is very different from anything we’ve used previously — it’s undeniably more effective and impactful.”
“Tontine makes it easy for our team to focus on developing new marketing initiatives rather than the operations of price testing. With Tontine, we’re in good hands.”
"Risk-free price testing is an insurmountable challenge with our complicated custom infrastructure… rarely do you find a team so helpful and willing to dive straight into it to ensure everything is set up perfectly."
“Tontine basically provides the ground truth for any product release, since it starts with pricing. This is a very, very critical piece to the way we operate.”
"Our D2C channel was a loss leader in our revenue mix— until we started working with Tontine. This was the path of least resistance to growing our revenue without any associated overhead."
"Clients typically see a 5-7x ROI increase on their creative assets even without extensive CRO work — Tontine is our unfair advantage."
"Tontine helped us test different price points for new products with a group of superfans, so when we released the products publicly, it was at the most profitable price."
“Kudos to Tontine’s team for meeting our extremely strict standards and SLAs. The whole Tontine team stepped up and worked hand-in-hand with us to meet our needs.”
"Tontine is a true partner, rather than just another vendor. We rely on them for strategic insights, competitive market analysis, and most importantly, reliable price test results."
"Truly a no-brainer: Tontine is the go-to solution if you’re trying to focus on your business’ bottom line instead of just optimizing for the top line. For us, this is the most important profit lever we have in our toolkit."
"Our biggest concern was the technical lift needed to integrate with Tontine. Thankfully, their Implementation Specialists handled it all, and didn’t stop working until we were satisfied."
"We haven’t discovered an A/B testing solution that prioritizes protecting our brand integrity as much as Tontine has. The only solution that’s truly compatible with our stack."
“No strenuous integration, no ambiguous data, and no friction working closely with Tontine’s team. This has been a dream partnership.”
“Tontine’s AI engine, PriceBot, is exceptional… the more data it ingests, the better it gets at predicting prices, even for unreleased products.”
“We can’t fathom of an easier or faster way to price test our products and receive a decisive result in just days. Tontine is integral to our merchandising strategy.”
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