About the Company
Launched by artist and creative visionary Lady Gaga, with 160+ million records sold and 10 Grammys under her belt, Haus Laboratories is a global, digitally-native makeup brand that celebrates art, color, and self-love – believing that beauty is how you see yourself, and not how others see you. The brand's mission is to empower and uplift through makeup and in support of the Born This Way Foundation. All products adhere to their strict “Made with Kindness” standard: 100% vegan and cruelty-free. Their motto? Our Haus, Your Rules.
PriceBot
Price Optimization
United States
Beauty
The Goal
Makeup is historically one of the highest margin verticals in retail, yet the team at Haus Laboratories was struggling to even come close to the industry benchmarks — why? The data Haus Laboratories was getting was mangled by the unknown, and they couldn’t grasp why certain products could be priced higher than others, especially in the heat of major competition across e-commerce channels. Knowing that limited release “product drops” is the trendy solution to gather buzz generating attention, the brand was stuck with unsolved questions: how should we price these drops from the outset since they’re not meant to be sold for long enough to collect the right insights?
The Strategy
Luckily, Haus Laboratories didn’t need to bring on a full-stack tech team to run dozens of time-consuming regressions — Tontine's Price Optimization Experts worked around-the-clock to integrate with their already robust Shopify store and watched their profits, revenues, and brand-interest rise. After all, there’s no better buzz than happy customers who share their newfound beauty brand with the world. And the best way to get new customers is to find a price that optimizes for the masses.
The Results
Since Tontine can automatically split traffic in 50/50, segmented % or multi-armed bandit configurations, Haus Laboratories can release perfectly-timed limited drops every time, without having to set up multiple product pages (i.e. saving a ton of time, resources, and money.) Furthermore, there’s an added bonus: because Tontine is the only platform to truly and natively integrate with Shopify’s ecosystem, Lady Gaga’s fans get a seamless and unified experience from beginning to end. No brand risk, and no pricing mishaps that break consumer trust. With new products being added and swapped out dozens of times a week, the benefit of Tontine's ridiculously simple user interface means high-volume testing without the expensive tooling and waiting period — now, almost nothing gets featured on Haus Laboratories’ site until it gets price tested through Tontine first.
More case studies
"How do you know if you’re charging the maximum customers are willing to pay? You don’t. We certainly didn’t. That’s why we use Tontine."
“Finding the best price for each of our products is a lot faster with Tontine. And in our industry, that means we’re able to bring a product that’s on-trend to market a lot quicker.”
"Working with Tontine is as hands-on/off as you’d like. The Price Optimization Experts ensure they’re consistently delivering value without becoming another burdensome platform to manage."
"When we started working with Tontine, they promised us full control, incredible support, and clear-cut ROI. They’ve delivered. You won’t find a more professional & accommodating team elsewhere."
"How do you stay ahead of the rapidly evolving landscape in such a competitive industry? You reconsider every aspect of your business regularly — starting with pricing."
“Tontine’s A/B testing system is very different from anything we’ve used previously — it’s undeniably more effective and impactful.”
“Tontine makes it easy for our team to focus on developing new marketing initiatives rather than the operations of price testing. With Tontine, we’re in good hands.”
"Risk-free price testing is an insurmountable challenge with our complicated custom infrastructure… rarely do you find a team so helpful and willing to dive straight into it to ensure everything is set up perfectly."
“Tontine basically provides the ground truth for any product release, since it starts with pricing. This is a very, very critical piece to the way we operate.”
"Tontine is the best kept secret for Shopify retailers. We can now safely adjust our prices to maximize profit without losing customers, because we have the data to back it up."
"Our D2C channel was a loss leader in our revenue mix— until we started working with Tontine. This was the path of least resistance to growing our revenue without any associated overhead."
"Clients typically see a 5-7x ROI increase on their creative assets even without extensive CRO work — Tontine is our unfair advantage."
“Kudos to Tontine’s team for meeting our extremely strict standards and SLAs. The whole Tontine team stepped up and worked hand-in-hand with us to meet our needs.”
"Tontine is a true partner, rather than just another vendor. We rely on them for strategic insights, competitive market analysis, and most importantly, reliable price test results."
"Truly a no-brainer: Tontine is the go-to solution if you’re trying to focus on your business’ bottom line instead of just optimizing for the top line. For us, this is the most important profit lever we have in our toolkit."
"Our biggest concern was the technical lift needed to integrate with Tontine. Thankfully, their Implementation Specialists handled it all, and didn’t stop working until we were satisfied."
"We haven’t discovered an A/B testing solution that prioritizes protecting our brand integrity as much as Tontine has. The only solution that’s truly compatible with our stack."
“No strenuous integration, no ambiguous data, and no friction working closely with Tontine’s team. This has been a dream partnership.”
“Tontine’s AI engine, PriceBot, is exceptional… the more data it ingests, the better it gets at predicting prices, even for unreleased products.”
“We can’t fathom of an easier or faster way to price test our products and receive a decisive result in just days. Tontine is integral to our merchandising strategy.”
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