About the Company
Chvker Jewelry — pronounced “choker” — is an accessory line that does more than complete an outfit. It sets a mood, no matter how you wear or layer. Founder and Forbes 30 Under 30 honoree Nazlia Yunus began the brand in 2014 as a college student with $20 worth of supplies. Today, the Houston-based brand is beloved on Instagram, worn by celebs, and still overseen entirely by 23-year-old Nazlia.
PriceBot
Price Optimization
United States
Fashion
The Goal
Chvker, despite its recent meteoric rise in popularity, had been the victim of both accelerating advertising costs (with Facebook, Instagram and TikTok being the main channels of growth) and increasingly unsustainable cost of goods. Looking to squeeze more revenue out of every visitor driven by its paid social channels, Chvker came to Tontine with just two questions — if I increase my prices by just a little bit, will my customers even notice or care? Or will my conversion rates stay the same?
The Strategy
Chvker’s merchandising approach created a long-tail of products that was unnecessarily detracting from the hero products — Tontine’s Price Optimization Experts quickly created a price optimization strategy that leverages the 80/20 rule: by examining the data, we determined that if we could increase the prices of the top 4 products by 5%, that alone would drive a 400%+ ROI on Chvker’s investment into Tontine. Within 48 hours of signing up, we had a price test for the 925 Angel Ring (Chvker’s most popular ring) up and running — and managed to see a lift in conversion rates when pricing increased from $26 to $35.
The Results
Tontine focused on systematically price testing each of Chvker’s hero products, which yielded a surprising result: the higher the price, the higher the conversion rate (to a certain limit, of course) — turns out you can have your cake and eat it too! Once it became clear that we had picked all of the low hanging fruits, we turned our attention to establishing a price elasticity parabola for each product in the catalog so Chvker knows just the perfect price point to hit their strategic objectives — whether that’s extinguishing current inventory or maximizing gross revenue.
More case studies
"How do you know if you’re charging the maximum customers are willing to pay? You don’t. We certainly didn’t. That’s why we use Tontine."
"Working with Tontine is as hands-on/off as you’d like. The Price Optimization Experts ensure they’re consistently delivering value without becoming another burdensome platform to manage."
"When we started working with Tontine, they promised us full control, incredible support, and clear-cut ROI. They’ve delivered. You won’t find a more professional & accommodating team elsewhere."
"How do you stay ahead of the rapidly evolving landscape in such a competitive industry? You reconsider every aspect of your business regularly — starting with pricing."
“Tontine’s A/B testing system is very different from anything we’ve used previously — it’s undeniably more effective and impactful.”
“Tontine makes it easy for our team to focus on developing new marketing initiatives rather than the operations of price testing. With Tontine, we’re in good hands.”
"Risk-free price testing is an insurmountable challenge with our complicated custom infrastructure… rarely do you find a team so helpful and willing to dive straight into it to ensure everything is set up perfectly."
“Tontine basically provides the ground truth for any product release, since it starts with pricing. This is a very, very critical piece to the way we operate.”
"Tontine is the best kept secret for Shopify retailers. We can now safely adjust our prices to maximize profit without losing customers, because we have the data to back it up."
"Our D2C channel was a loss leader in our revenue mix— until we started working with Tontine. This was the path of least resistance to growing our revenue without any associated overhead."
"Clients typically see a 5-7x ROI increase on their creative assets even without extensive CRO work — Tontine is our unfair advantage."
"Tontine helped us test different price points for new products with a group of superfans, so when we released the products publicly, it was at the most profitable price."
“Kudos to Tontine’s team for meeting our extremely strict standards and SLAs. The whole Tontine team stepped up and worked hand-in-hand with us to meet our needs.”
"Tontine is a true partner, rather than just another vendor. We rely on them for strategic insights, competitive market analysis, and most importantly, reliable price test results."
"Truly a no-brainer: Tontine is the go-to solution if you’re trying to focus on your business’ bottom line instead of just optimizing for the top line. For us, this is the most important profit lever we have in our toolkit."
"Our biggest concern was the technical lift needed to integrate with Tontine. Thankfully, their Implementation Specialists handled it all, and didn’t stop working until we were satisfied."
"We haven’t discovered an A/B testing solution that prioritizes protecting our brand integrity as much as Tontine has. The only solution that’s truly compatible with our stack."
“No strenuous integration, no ambiguous data, and no friction working closely with Tontine’s team. This has been a dream partnership.”
“Tontine’s AI engine, PriceBot, is exceptional… the more data it ingests, the better it gets at predicting prices, even for unreleased products.”
“We can’t fathom of an easier or faster way to price test our products and receive a decisive result in just days. Tontine is integral to our merchandising strategy.”
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