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Leave competitors in the dust by easily comparing which page design converts better

Unsure which page design converts better? Try a Split URL test instead. Get scientifically valid answers within 24 hours by providing URLs with different page layouts — traffic will be automatically redirected to each in real-time. No technical knowledge required.

Find Out How
Join 2,437+ other Shopify brands

Results,
not promises

86

Tests/Month

41%

Profit Margin Lift

14%

Revenue Lift

33%

Revenue

86

Tests/Month

23%

Revenue Lift

26%

Profit Margin Lift

38%

LTV Lift

29%

Revenue Lift

Proven method to arrive at decisive answers

Capture revenue that already belongs to you

Protect your investment in your Shopify site. Avoid negative impacts on conversions by using Split URL Testing. Test changes before implementation, make data-driven decisions, and optimize your collections effortlessly. Reap benefits without costly mistakes.

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Discern customer behaviors

Unlock more efficient advertising spend by ensuring that messaging from paid ads matches up with messaging on the target landing pages. 

Optimize click-through rates

In 36% of cases, the uglier landing page converts better — but how will you convince designers without data?

Speak to customers’ problems

Post-Apple & iOS impact, optimize landing pages for maximum visitor conversions. Let customers vote with clicks and wallets.

Skyrocket conversion rates

Acquire customers effectively with 22% higher conversion rates, lower CPAs, and improved ROAS by knowing resonating messaging and designs.

We've worked with a few incredible subscription brands

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How Split URL Testing works

Prepare the variant: Have your alternate URL ready

The alternate URL can be a new landing page or redesigned website to test against your current pages. Both URLs should be live and published, but don't need to be featured on your main Shopify site. Add them to the Create Test flow and you're all set!

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How Split URL Testing works

Narrow targeting: Decide who should see it

Under "Customize," choose from a menu of options. Easily redirect visitors between the existing URL and alternate URL on a randomized 50/50 basis or target specific visitors for the Split URL test. Filter by device, behavior, geography, or technographic attributes. For advanced targeting, set parameters based on query, data layer, JavaScript, or cookies with a click. Endless possibilities await.

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How Split URL Testing works

Select an objective: Determine what to measure specifically

Select the objective for your Split URL test from a default list or create your own. Options include "Clicks on 'Buy Now'", "Reduce Bounces", "Increase Session Duration", and more. Our Revenue Engineers can provide tailored advice or set up the test for you. Relax while we handle it!

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4

How Split URL Testing works

Evaluate progress: See how this test affects your strategic priorities

After each Split URL test, ContentOS analyzes and maps out trends and insights. This data informs your strategic priorities and guides future recommendations. Seeking a second opinion? Our Revenue Engineers are ready to provide insights and recommendations based on their experience with similar brands!

Pioneering the real-time traffic redirect system™

Tontine’s proprietary system is the only one that allows for real-time traffic redirection without duplicating any products, product pages, or URLs. Instead, different prices are dynamically displayed on the original product pages in real-time depending on which cohort a site visitor is in. The result? Zero flickering, zero detection, and zero hassle.

See it for yourself

Tontine’s ProfitOS platform is built by data scientists specifically for non-data scientists. Take a spin through the platform — what you see is what you’ll get with no login required. 

Don’t have the time to manage yet another platform? Your dedicated Revenue Engineer will be more than happy to manage it for you according to your instructions — all for free. 

Try Demo App

See it for yourself

Tontine’s ProfitOS vs. ContentOS platform is built by data scientists specifically for non-data scientists. Take a spin through the platform — what you see is what you’ll get with no login required. 

Don’t have the time to manage yet another platform? Your dedicated Revenue Engineer will be more than happy to manage it for you according to your instructions — all for free. 

Try Demo App

Built just for Shopify merchants to be seamless and effortless

SH
Sarah H.
via Shopify Plus

I've been using Tontine since I opened my store because we’ve had to transition after COVID. Definitely a keeper! I love how everything is set up to be “set it & forget it”. Love Tontine.

TW
Taylor W.
via Shopify Plus

Tontine gave us a bigger bang for our buck for every $1 we spent on our paid ads channels — only regret is we didn’t discover it earlier!

Run, don’t walk, to Tontine.

JL
Jason L.
via Shopify Plus

Really simple platform to use...  the more you use it, the more you discover how powerful it really is. Our P&L shows that Tontine delivered at least a 28% profit margin increase for our brand last month!

EN
Eric N.
via Shopify

I'm skeptical of any company that claims to help you earn more money this easily, but Tontine feels like the real deal. Support has been great, and our Price Optimization Expert, Eric, is a real rockstar.

JZ
Julian Z.
via Shopify

A little pricey, but worth it if you're doing enough volume. Definitely a massive improvement from the spreadsheet hell that we've been used to!

IQ
Isabelle Q.
via Shopify

This service has helped optimize our profit margins considerably. We only increased prices by 3-5% for each product when testing, but it's already making a meaningful difference.

Safely roll out new design updates without risking your conversion rates and revenue

Reliably turn casual browsers into repeat buyers and catapult your LTV

Your visitors are leaving non-verbal cues when browsing through your Shopify store — with Tontine, you’ll be able to drill down on why exactly they haven’t converted.

Actionable data for everyone on the team — any time, anywhere

Custom reports sent to Slack or email, keeping your team informed. Highlight key metrics and track real-time customer interactions on your site.

100% privacy compliant so you can trust your test data & results

Accurate visitor tracking with first-party cookies. No personal data stored by default. A/B test worry-free.

Test unlimited ideas effortlessly, regardless of technical expertise

Most plans come with unlimited A/B tests. Starting from scratch? Lean on the expertise of your Revenue Engineer, who will be there every step of the way.

Tontine works with your e-comm stack

Tontine is compatible and integrates with all major payment gateways, advertising platforms/pixels, 3PL API connections, email service providers, accounting software, etc.

If you use it, odds are, Tontine supports it. Plug into your Shopify store. Keep your current operational/marketing workflows. Done.

Tontine works with your e-comm stack

Tontine is compatible and integrates with all major payment gateways, advertising platforms/pixels, 3PL API connections, email service providers, accounting software, etc.

If you use it, odds are, Tontine supports it. Plug into your Shopify store. Keep your current operational/marketing workflows. Done.

Tontine works with your e-comm stack

Tontine is compatible and integrates with all major payment gateways, advertising platforms/pixels, 3PL API connections, email service providers, accounting software, etc.

If you use it, odds are, Tontine supports it. Plug into your Shopify store. Keep your current operational/marketing workflows. Done.

Make informed decisions, not guesses.

We’ll either increase your profit margins, or give you your money back. Requesting a consultation could be the most profitable thing you do this week, and you don’t need to spend a thing!

Secure Free Consultation

100% honest and transparent pricing

No “Contact Us for a Quote” or any mysterious pricing pages designed to gouge you. Our prices are honest and transparent from day one.

Learn more about pricing

No-fuss setup: get up and running in <48 hours

Don’t believe in the nonsense that CRO is technically complex or difficult to setup. Tontine is built by data scientists for non-experts.

Calculate your ROI

Your burning questions, extinguished!

What is Split URL Testing?
How does Split URL Testing integrate with ContentOS?
Why makes Split URL Testing from Tontine different, and why is it important?
See full FAQ