Magically simplified A/B testing for 2,400+ Shopify brands

Tontine is the #1  full-service profit optimization platform for Shopify brands. We’ll help you scientifically optimize your on-site pricing, copy, and creatives so you can make 14-17% more per order. Boost profits without the cost or complexity — or get your money back.

Find Out How
Join 2,437+ other Shopify brands

Shopify & Shopify Plus certified partner

Results,
not promises

86

Tests/Month

41%

Profit Margin Lift

14%

Revenue Lift

33%

Revenue

86

Tests/Month

23%

Revenue Lift

26%

Profit Margin Lift

38%

LTV Lift

29%

Revenue Lift

Customized A/B testing designed to move the needle within 72 hours
Looking to optimize gross revenue this month? Maximize profit margins? Flush out slow moving, out-of-season inventory?
Tontine offers scientifically backed A/B testing strategies and capabilities to boost your profits, improve conversion rates, and increase lifetime value — all within 72 hours.
With Tontine’s suite of features, you can set up a test in 3 minutes, run an A/B test that’s 100% discreet, and obtain scientifically-valid results within days, not weeks. We move at the same speed as you.
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Do it all within a unified platform
Run real-time A/B tests to uncover the most conversion-optimized product prices, shipping rates, copies, creatives, and more
Allow the market and your own customers, not gut feelings or competitors, to pinpoint the best price for your products
Benchmark your conversion and marketing metrics against competitors and let PriceBot provide you with intelligent and actionable insights
Answer your pricing and conversion-related questions with scientific validity within 72 hours
Get the benefits of a full-fledged A/B testing division internally with your Price Optimization Expert (a sr. data analyst)’s guidance & white-glove service
Preserve your brand reputation with Tontine's 12+ safeguards and fingerprinting mechanisms for seamless A/B testing.

Your own dedicated A/B testing division

With Tontine, you get an embedded team of A/B testing experts. This ensures that all your business goals are accounted for, and that you receive a perfectly tailored testing strategy and consulting each time.

Your own dedicated A/B testing division

With Tontine, you get an embedded team of A/B testing experts. This ensures that all your business goals are accounted for, and that you receive a perfectly tailored testing strategy and consulting each time.

Test, don’t guess

Reimagine your unit economics & maximize profit margins

See the forest from the trees by selecting an overarching goal to start with — from there, Tontine’s suite of features will do all of the legwork until those goals are translated into real dollars and cents in your bank account.

Select a prebuilt sample goal:

3-Step Process

STEP 1
Talk to one of our expert Revenue Engineers.
A dedicated Revenue Engineer on our team will work with you to understand your goals, buyers persona, price elasticity, and overall A/B testing needs. Each Revenue Engineer is handpicked, experienced in your specific vertical, and fully committed to your success.
STEP 2
Tontine analyzes your shoppers’ behavioral patterns & sales trends.
Your Revenue Engineer, with the help of PriceBot (Tontine’s proprietary AI), will help establish a concrete A/B testing roadmap filled with short-term conversion rate wins and profitable pricing opportunities you can exploit. This analysis takes <48 hours.
STEP 3
Perfect price & most conversion-optimized experience, guaranteed.
You can be as hands-on or hands-off as you’d like — every test is designed to safeguard your brand reputation and deliver actionable insights grounded in scientifically valid results. Remain 100% in control and take comfort knowing your Revenue Engineer is accessible 24/7.

What’s the word on the street?
Your success fuels ours.

"Not only was Tontine's pricing flexible and fair, but they also did everything for us — from setting up complex A/B tests to custom analytics and answering every question we had within minutes. Working with them has been a breath of fresh air."
Hunter Bailey
CEO of Impact Dog Crates

The same advanced all-in-one A/B testing engine used by Fortune 500 marketers — perfected & simplified for you

Explain how Tontine works like I’m 5 years old…

1
Set up your strategic priorities based on competitive benchmarks from PriceBot

What is the primary metric that you’re optimizing for? In other words, what’s your North Star metric? This could be increasing customer LTV, maximizing first-order profitability, or reducing CAC.

These specific metrics will be highlighted in the data and provide you with actionable insights to help further achieve your targets.

2
Automatically formulate a robust testing plan & begin working towards your strategic priorities

Customize your testing plan based on strategic priorities. Choose between self-implementation or algorithm-driven recommendations using historical benchmark data.

Retain complete control over your testing plan tied to strategic priorities. Modify and refine as you gather data to validate or invalidate hypotheses. Count on your dedicated Revenue Engineer for guidance while remaining in full control.

3
Launch an A/B test in <5 minutes and validate gut feelings with real customers in real-time

Choose the A/B test configuration that aligns with your strategic priorities and testing plan. PricingOS offers options for product and shipping price optimization, while ContentOS provides split URL and theme testing.

Tontine's tests are optimized for quick, scientifically-valid results. Designed by data scientists for non-data scientists, adjustments can be made in seconds for maximum efficiency.

Don’t have the time? Your Revenue Engineer is also on standby and will be delighted to  assist in any way possible.

4
Sophisticated & scientifically-valid data, simplified

As soon as your A/B  test is activated, you’ll be able to monitor the results in real-time on your Tontine dashboard. Designed to present an easily digestible high-level overview, this dashboard will give even the most non-technical stakeholders a precise understanding of how the test is performing.

Not enough data? Connect your Google Analytics, third-party business intelligence platform, and more via Tontine’s native API or data export options.

Test your way to higher MER & lower CAC
Tontine’s all-in-one suite of features means you can test as simply or as granularly as you’d like without any technical or statistical constraints. Regardless of which test configuration you select, you can be assured that you never have to rely on guesswork or messy, crude and manual tests to figure out how to take your revenue and profits to the next level. 
Every test result delivered is guaranteed to be scientifically valid and conclusive — and with the help of your Revenue Engineer, you won’t even have to lift a finger to implement these actionable insights!
Are your products priced to perfection? When customers land on your product pages, there’s only one thing they focus on first: pricing. If the pricing isn’t perfect, no amount of expensive lifestyle photography or tantalizing copy will make them convert. Nail your pricing today and stop leaving money on the table.
Learn More

ContentOS

Would you rather have a Shopify site that’s pretty, or one that’s turbocharged purely for conversion? Trick question — because with ContentOS, you get to have both. Take a data-driven approach to on-site design, copies, and creatives, and understand how every pixel impacts conversions and profits.
Learn More

2,400+ clients use Tontine to go further faster

“Working with Tontine is easily the best decision we’ve made in recent memory. We simply cannot fathom of an easier, faster, or more cost-effective way to A/B test on-site content, creatives, and product pricing — and receive a decisive result in just days. Our only regret is that we didn’t sign up for Tontine sooner considering all of the lost potential profits. But now that it’s here, both PricingOS and ContentOS have become integral to our business. These days, we will never launch anything without testing it using Tontine first.”

“It was so f*ing easy… we’ve been intensely paranoid about experimenting with our prices for years due to potential channel conflicts (against our brick-and-mortar stores, wholesale and retail partners, etc.), merchandising risks, and more. But in all honesty, Tontine was the only solution that allowed us to move forward with Plan A; every other solution in the market was so much more complicated and expensive, and always forced us to come up with alternatives to the original plan. With Tontine, however, their team cared as much as if they were a part of our internal team.”

“We could wax lyrical about the impact Tontine has delivered for our brand for hours, but at the end of the day, how do you quantify such an impact? For us, it’s simple: almost 25% EBITDA lift — in less than a year. This isn’t an easy feat for anyone, but especially for a mature brand like ours with an incredibly passionate and dedicated customer base. Tontine’s team of Revenue Engineers and Implementation Specialists literally did all of the technical heavy lifting day-in and out… they were not just incredibly responsive, but also accountable and trustworthy. It’s refreshing to work with a company that actually cares about your brand and what your customers think. It’s one thing to say that in a sales pitch or marketing tagline, but Tontine delivers on that promise everyday. And yes, you can quote us on it.”

Hit your numbers

Founders/CEOs

Increase overall profitability without increasing overhead & marketing costs. Too busy? Your Revenue Engineer will take care of everything for you on autopilot.

CFO & VP of Finance

Seeing your landed COGS & OpEx exploding out of control? Rein it in without adding any overhead by testing your product pricing and first order profitability.

Paid Media

Don’t bother with the cost and complexities of using a traditional CRO software. Quickly experiment with new landing pages & creatives to slash CAC and increase MER. 

COO & VP of Operations

With Tontine’s 1,100+ native integrations, including with every 3PL’s APIs and EDIs, inventory counts will always sync perfectly without disrupting your processes. 

Brand Marketing

You’ve worked tirelessly to build your brand’s reputation. Preserve it when A/B testing the riskiest elements (e.g. pricing) with 13+ technical safeguards & fingerprinting mechanisms.

Software Engineers

Complete implementation <1 hour (even with a headless infrastructure) — Tontine works in a vacuum and adds <2 kb (less than 90 milliseconds) in load speed.

Founders/CEOs

Increase overall profitability without increasing overhead & marketing costs. Too busy? Your Revenue Engineer will take care of everything for you on autopilot.

CFO & VP of Finance

Seeing your landed COGS & OpEx exploding out of control? Rein it in without adding any overhead by testing your product pricing and first order profitability.

Paid Media

Don’t bother with the cost and complexities of using a traditional CRO software. Quickly experiment with new landing pages & creatives to slash CAC and increase MER.

COO & VP of Operations

With Tontine’s 1,100+ native integrations, including with every 3PL’s APIs and EDIs, inventory counts will always sync perfectly without disrupting your processes.

Brand Marketing

You’ve worked tirelessly to build your brand’s reputation. Preserve it when A/B testing the riskiest elements (e.g. pricing) with 13+ technical safeguards & fingerprinting mechanisms.

Software Engineers

Complete implementation <1 hour (even with a headless infrastructure) — Tontine works in a vacuum and adds <2 kb (less than 90 milliseconds) in load speed.

Built by the team from

Tontine works with your e-comm stack

Tontine is compatible and integrates with 1,600+ platforms, services, and APIs — this includes all major headless platforms, payment gateways, advertising platforms/pixels, 3PL API & EDI connections, email service providers, accounting & ERP software, and so much more.

If you use it, odds are Tontine supports it. And if we don’t? We’ll build a new integration just for you within 72 hours.

Plug into your Shopify store. Keep your current operational & marketing workflows. Done.

Make informed pricing decisions, not guesses

We’ll either increase your profit margins, or give you your money back. Requesting a consultation could be the most profitable thing you do this week, and you don’t need to spend a thing!

Secure Free Consultation

100% risk-free with Recoup Guarantee™
Honest & transparent pricing
No-fuss setup: get up and running in 48 hours
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